PURPOSE OF THIS POLICY
This Cookies Policy outlines how The Play Australian Games website (“Play Australian Games”, “we”, “us”, or “our”) uses cookies and related tracking technologies on https://playaustraliangames.com (the “Website” or “Platform”), in compliance with the Privacy Act 1988 (Cth), Australian Privacy Principles (APPs), Spam Act 2003 (Cth), Northern Territory gambling licence conditions, and relevant advertising platform standards.
It explains the categories of cookies and technologies we use, their specific purposes, and your rights and options regarding their use—particularly in relation to account access, ticket purchases, user verification, performance analytics, lawful advertising, and consent management. Where cookies involve the collection of personal information, that data is processed in accordance with our Privacy Policy and in full compliance with applicable Australian privacy and consumer protection laws.
TABLE OF CONTENTS
- 1. WHAT ARE COOKIES
- 2. WHY WE USE COOKIES
- 3. CATEGORIES OF COOKIES USED
- 4. USE OF OTHER TRACKING TECHNOLOGIES
- 5. USER CONTROL OVER COOKIES
- 6. BROWSER-LEVEL COOKIE MANAGEMENT
- 7. USE OF FLASH COOKIES AND LOCAL SHARED OBJECTS
- 8. TARGETED ADVERTISING AND MARKETING TECHNOLOGIES
- 9. POLICY UPDATES AND AMENDMENT
- 10. CONTACT AND REGULATORY INFORMATION
1. WHAT ARE COOKIES
Cookies are alphanumeric identifiers and small data files placed on your device or browser when you access a website. They are used to verify identity, maintain session continuity, preserve user preferences, and facilitate lawful system operations. Cookies may be issued directly by the website operator (“first-party cookies”) or by authorised third-party service providers (“third-party cookies”), and may persist only for the session or across multiple visits, depending on configuration.
Cookies used on this Platform are classified as follows:
Type of Cookie | Description |
---|---|
Session cookies | Expire when the browser is closed. Typically used for temporary session data. |
Persistent cookies | Remain stored on your device until manually deleted or until expiry is reached. |
First-party cookies | Deployed directly by Play Australian Games to deliver core Platform functionality. |
Third-party cookies | Implemented by approved partners for advertising, analytics, or compliance operations. |
All cookies are deployed in accordance with our obligations under Australian law, Northern Territory regulatory licensing conditions, and internal information governance protocols.
2. WHY WE USE COOKIES
We use cookies and associated technologies to support secure, lawful, and efficient Platform operation. This includes:
- Verifying registered users and managing access to protected areas of the Platform;
- Facilitating the purchase, logging, and fulfilment of matched lottery tickets, including digital ticket generation and result notifications;
- Supporting user account functionality such as login, deposit, withdrawal, and mandatory age verification in accordance with local gambling laws;
- Detecting and preventing unauthorised access, suspicious activity, and potential misuse of Platform systems;
- Enforcing legal and jurisdictional requirements, such as geo-blocking, currency localisation, and content restrictions;
- Collecting anonymised or pseudonymised performance data for internal analysis and diagnostics, such as session duration, page performance, and error tracking;
- Enabling lawful advertising functions, including campaign measurement, affiliate tracking, and consent-based remarketing;
- Recording and applying user cookie preferences via a Consent Management Platform (CMP) operating under IAB-compliant standards.
Cookies that are necessary for Platform functionality and compliance may be deployed without your explicit consent. Non-essential categories—such as analytics and marketing cookies—are subject to opt-in consent through our cookie banner and CMP interface.
3. CATEGORIES OF COOKIES USED
Cookies deployed on this Platform are grouped into compliance-based categories, each defined by its function and legal basis. These categories reflect Australian privacy law requirements, digital advertising platform policies, and obligations arising under Northern Territory licensing frameworks.
Category | Purpose and Legal Basis |
---|---|
Strictly Necessary Cookies | Required to authenticate users, enforce age restrictions, detect fraud, and ensure session integrity. |
Functional Cookies | Support enhanced usability by storing preferences, such as language and localisation settings. |
Performance and Analytics | Enable de-identified tracking of usage patterns, device types, click paths, and platform responsiveness. |
Marketing and Affiliate Cookies | Facilitate consent-based ad targeting, affiliate attribution, and remarketing via platforms such as Google Ads, Microsoft UET, and Meta Pixel. |
Unclassified Cookies | Temporary or experimental cookies under active review for proper legal and technical classification. |
Third-party cookies are subject to contractual and technical due diligence. We require all such partners to demonstrate privacy compliance, implement appropriate security controls, and—where applicable—ensure cross-border data transfers meet relevant international safeguards.
4. USE OF OTHER TRACKING TECHNOLOGIES
In addition to cookies, we deploy other technologies that perform similar or complementary functions. These include:
Technology Type | Description |
---|---|
Tracking Pixels | Transparent image files that record page impressions, ad views, and email interactions. |
JavaScript Tags | Code fragments that execute during session activity to measure interactions and support dynamic rendering. |
Local Storage Objects | Browser-level storage used for persistent user preferences and consent states beyond typical cookie duration. |
Script-Based Analytics | Integrated client-side libraries (e.g. via Google Tag Manager) for runtime monitoring and event tracking. |
These technologies are deployed for strictly defined, lawful purposes including fraud mitigation, service optimisation, and marketing attribution. Their deployment is governed by our CMP and internal controls and is restricted to the minimum data footprint required for operational purposes.
Where such technologies contribute to the collection of personal information, they are subject to the same transparency, consent, and access obligations that apply to cookie-based data processing under the Privacy Act 1988 (Cth).
5. USER CONTROL OVER COOKIES
You may control how cookies are used on your device by accessing our on-site Consent Management Platform (“CMP”). The CMP is implemented in accordance with IAB standards and enables users to:
- Accept or reject non-essential cookies by category;
- Review detailed information about each cookie, including its purpose, retention period, and provider;
- Update cookie preferences at any time;
- Withdraw prior consent and trigger removal of related cookie data;
- Retain selected preferences across sessions through Consent Mode.
Your choices are automatically stored in a secure, browser-based object and reapplied on future visits unless deleted. Where your preferences restrict certain cookies, core Platform features may be unavailable or impaired.
If any cookies result in the collection of personal information, you may exercise your rights to access, correction, or erasure of such data by contacting us at: support@playaustraliangames.com.
6. BROWSER-LEVEL COOKIE MANAGEMENT
In addition to the on-site Consent Management Platform (CMP), you may manage cookie permissions through your browser settings. Most contemporary browsers include tools to:
- View all stored cookies and local data;
- Delete existing cookies individually or in bulk;
- Block all cookies or select categories of cookies;
- Configure cookie permissions on a per-site basis;
- Disable third-party cookies independently of first-party cookies.
Browser-specific cookie management instructions:
Browser | Cookie Management Instructions |
---|---|
Chrome | Settings > Privacy and security > Cookies and other site data |
Firefox | Preferences > Privacy & Security > Cookies and Site Data |
Safari | Preferences > Privacy > Manage Website Data |
Edge | Settings > Cookies and site permissions > Manage and delete cookies and site data |
Brave | Settings > Privacy and Security > Cookies and other site data |
Opera | Settings > Advanced > Privacy & Security > Site Settings > Cookies and site data |
Please note that disabling or deleting essential cookies may adversely impact the usability or security of the Platform. Features such as age verification, ticket fulfilment, secure login, or real-time payment processing may become unavailable or unstable if core session cookies are blocked or removed.
DO NOT TRACK (DNT)
Some browsers offer a “Do Not Track” (DNT) signal, which indicates a user preference not to be tracked across websites. While we respect user privacy, the DNT standard is not legally binding under Australian law. Our systems do not currently respond to DNT signals. We encourage users to manage cookie preferences directly through our CMP for more granular and effective control.
7. USE OF FLASH COOKIES AND LOCAL SHARED OBJECTS
In certain instances, we may deploy Flash Cookies, also known as Local Shared Objects (LSOs), to support enhanced browser functionality or ensure continuity of user preferences. Flash Cookies operate independently of standard browser cookies and are not accessible through typical browser settings interfaces.
These may be used for:
- Preserving consent state across Flash-based content;
- Supporting persistent interactive features that require state retention;
- Facilitating embedded media playback with consistent settings.
To manage Flash Cookies, users must use the Adobe Flash Player Settings Manager, accessible at: https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html
Users are advised that disabling Flash Cookies may restrict access to certain dynamic or multimedia content delivered via the Platform.
8. TARGETED ADVERTISING AND MARKETING TECHNOLOGIES
The Platform uses advertising cookies and tracking technologies in accordance with lawful targeting principles, privacy legislation, and digital advertising network policies. These technologies enable us to:
- Deliver personalised advertising to users who have provided valid consent;
- Measure engagement, impressions, and conversion rates for digital advertising campaigns;
- Attribute affiliate or referral-based traffic for commercial reconciliation;
- Support remarketing efforts directed at users who previously visited the Platform;
- Segment audiences for lawful campaign distribution based on pseudonymised behavioural signals;
- Enforce minimum age targeting requirements and advertising exclusions mandated under licensing or advertising regulations.
We use approved platforms such as:
- Google Ads (including Conversion Tracking and Remarketing Lists);
- Microsoft Ads Universal Event Tracking (UET);
- Meta Pixel (for lawful, opt-in campaign targeting);
- CookieYes and IAB TCF-compatible Consent Management Platforms.
The Platform does not knowingly deliver personalised advertising to users under the age of 18. All advertising practices comply with Google Ads and Microsoft Ads restrictions, and we explicitly prohibit the use of sensitive personal information—such as health data, sexual orientation, religion, political beliefs, or biometric identifiers—for advertising or targeting purposes.
No personal information is sold, rented, licensed, or transferred to unrelated third parties for marketing use. All marketing-related tracking is performed on a pseudonymised or de-identified basis, subject to affirmative consent, and governed by applicable privacy and advertising laws.
9. POLICY UPDATES AND AMENDMENT
This Cookies Policy is reviewed periodically to ensure continued compliance with:
- The Privacy Act 1988 (Cth) and all amendments thereto;
- The Australian Privacy Principles (APPs);
- The Spam Act 2003 (Cth);
- The Competition and Consumer Act 2010 (Cth);
- Requirements imposed by the Northern Territory licensing authority under the Gaming Control Act 1993 (NT);
- Compliance guidance issued by the OAIC and ACMA;
- Technical standards and conduct requirements of advertising platforms including Google, Microsoft, Meta, and affiliates;
- Industry codes of practice, privacy-by-design frameworks, and cross-border data transfer principles.
Substantive changes to this Policy—particularly those impacting user rights, data handling, or consent mechanisms—will be posted on the Platform with an updated “Last Updated” date. Where legally required, we will notify users of such changes directly through account-based or banner communications.
Users are encouraged to review this Policy at regular intervals to remain informed about our current cookie and tracking practices.
10. CONTACT AND REGULATORY INFORMATION
For questions, requests, or complaints regarding this Cookies Policy, please contact us:
- Email: support@playaustraliangames.com
- Phone: (+61) 480 888 888
If you believe your rights under the Privacy Act 1988 (Cth) have been infringed, or if you wish to escalate a complaint, you may contact one of the following authorities:
- Office of the Australian Information Commissioner (OAIC): https://www.oaic.gov.au
- Australian Communications and Media Authority (ACMA): https://www.acma.gov.au
- Northern Territory Department of Industry, Tourism and Trade (Gaming & Licensing Division): https://industry.nt.gov.au